Adam Reed Tucker, our founder and design-visionary, was formally educated in the core disciplines of Architecture, Engineering, and Art. Adam took this education and combined it with his passion for the ‘philosophy of design theory’, which allowed him to envision a line of educational souvenirs which tell the story of planet Earth. This is a concept that he is honored to share with you as you enjoy this modeling experience.
WHERE DID THE ATOM BRICK NAME COME FROM?
The Atom: The building block of life
The Atom Brick: The Building Block of Design™
The Atom Brick Company was founded with the simple idea of taking the world around us and categorizing it into 9 distinctive categories relevant to the stories that can be told using interconnecting plastic bricks.
Whether you are looking to recreate a favorite destination, create something entirely of your own, or simply looking for some therapeutic time away from the fast paced world we live in, you can bring your favorite subjects to life and unlock your inner creativity.
Thank you for supporting The Atom Brick and our mission: to use sets like this to cultivate awareness of the amazing world in which we live. To better understand the goal of these new sets, I would like to share the vision behind The Atom Brick.
Many years ago I realized that in addition to its more traditional use as a creative play toy for children, the Inter-connecting building brick could be used as a three-dimensional modeling tool for the artist within us all. Existing toy companies have provided many quality options for delivering the creative play experience, but the brick has always been targeted to children as a toy, rather than marketed to all ages as an artistic medium.
Furthermore, the scale of existing bricks makes it difficult to achieve a refined level of detail and scale. After much consideration and experimentation, I discovered a ¾ scale brick (the mini brick) which is just the size needed to balance dimension, design, and detail.
I hope that you will enjoy this unique building experience as much as I have enjoyed developing the concept behind it.